Businesses these days need more than just traditional marketing strategies to keep up with the competition in the market. No matter what type of products or services you offer, there are already so many competitor companies all around you. Some of them don’t even have a physical store and operate purely online but could still keep up with other companies.
Digital marketing strategies are an important part of every business these days. There are plenty of techniques under digital marketing and one of them is mobile marketing. As the name suggests, mobile marketing refers to the process of advertising your business to mobile device users.
Many people nowadays spend more time engaged in their mobile devices than a desktop computer. Incorporating mobile marketing to your marketing strategies helps your business reach the consumers where they are. To start with mobile marketing, you need to find a good mobile marketing agency such as bluestardirect.com.au to help you out in your campaign.
Mobile marketing strategies come in different forms, depending on which you think is more effective.
- In-game marketing – This type of mobile marketing refers to the ads that appear while a person is playing mobile games. These ads can just be a banner pop-up or even full screen video and photo ads. Usually, these ads are inserted while the game is loading, to fill in that idle time while the user is waiting for the game to load.
- App-based – App-based marketing is similar to in-game marketing. The only difference is that, it appears on other apps rather than games. If you want to have an app-based ad, you could try using Google AdMob to create ads that will then appear on third party apps. You don’t need to have your own company app to promote app-based ads. Businesses usually target social media apps in their app-based marketing since most people check their social media account regularly especially during their idle times.
- Location-based – For those businesses that have a physical office or store, location-based marketing can help a lot in boosting the performance of your business. Many mobile device users have enabled their location tracking in their phone. Location-based marketing shows ads to people that are within your specified location radius. This helps build your brand in your locality and gain more potential customers nearby.
- Search ads – People use the internet to search for products or services that they need. To target those people who are searching online, incorporate Google search ads in your mobile marketing strategy. These ads typically appear before the original search results and usually has add-on features like maps or click-to-call extensions. These additional features make it easier for consumers to contact or connect with the company they’re interested in, especially if they have queries or orders.
When it comes to mobile marketing, there are a lot of options in the type of ads and platform where you aim to advertise your brand. Don’t get left out and incorporate this amazing marketing strategy to your business now.
